Hydroscand UK offer a range of quality hydraulic and industrial hoses, fittings and fluid transfer solutions for all industries, from agriculture to construction to waste management. With sites across the UK, they offer in-branch services as well as having a fleet of mobile hose technicians to fix hoses on-site, 24 hours a day.
We have been working with Hydroscand UK since early 2021, helping them to increase their visibility in the market and build the personal brands of key members of the team. They see video content as a key part of their marketing mix and have used our video production services to create a variety of different types of content for social media and their website.
Hydroscand UK are part of the wider Hydroscand Group, an international family-owned business with operations in more than 20 countries. So, it was important that we were able to showcase the scale of the business but not lose sight of the personal service that they provide to their customers.
This culminated in us being asked to produce a documentary video to celebrate the 20th anniversary of Hydroscand operating in the UK, which gave us the opportunity to interview staff from across the business. The video shows how the culture and ethics of the business are shared by them all and the result is a really tight-knit community of people pushing the company forward.
We also created a video showing interviews and highlights from the events of the anniversary weekend. Below you’ll see two versions of the same video – one that met Hydroscand’s internal brand guidelines so that they could share it on their own platforms, and the other in the style of our other videos for The Metal Magazine, as we featured it in the September 2022 edition and on that website.
Alongside their internal marketing team, we’ve produced a variety of video interviews with key members of the team, which highlight the size and capability, but also the human side, of the business.
We’ve created corporate videos, customer testimonial videos, ‘a day in the life’ videos showing what it’s like to work in various positions within the company, and engaging short videos for use on social media, all intended to give an insight into the company in a manner that is visually exciting and informative.
Hydroscand really seem to understand the value of using video as a tool for publicising their business, and we’re extremely proud to continue working with Rebecca and the team to support their marketing strategy and extend the reach of their messages.
“Video content is a key part of our marketing plans for 2021 and the future. Of course, we can create video content ourselves, but working with Pete has added creativity, ideas and quality that is outside what we could achieve on our own.
“What I like about working with Pete is that he is passionate about what he does, but also about what we do, and he invested a lot of time in helping us achieve exactly what we wanted. He is able to share ideas that have worked well for his other customers and offers suggestions for new and inventive ways to show off our capability. He also offers valuable input into our wider marketing activity, beyond the video work.
“I would recommend Pete / Comton Group. The video content is great and he will add ideas and energy alongside that.”