Flocon are a family-run, multi-million pound firm, selling and distributing pipeline-related products at a wholesale level across the UK. Established in 1990, they have grown consistently and recently moved into a fantastic 23,000 sq ft unit to accommodate their expanding stock range of pipes, valves and fittings in steel, stainless steel and plastic.
Flocon have ambitious growth plans, and to support their new online webstore (due to go live in 2021) they are building a strong social media presence. Part of their social strategy is to utilise video in their campaigns, and for this reason we were engaged to create a range of video content for them.
Initially, the strategy was to create short social media videos for use on LinkedIn, Instagram and Facebook, so we created a range of videos to show the operations, stock range and logistical capabilities of the company. We will soon be creating longer-form videos to showcase the capabilities and experience of the people working within the company.
Using the existing colour schemes, branding and artwork, we have worked alongside the Flocon marketing department to compliment their own marketing activities, and we look forward to creating more exciting content soon.
“We were very pleased with the work that Pete and his team produced for us. Pete brought a wealth of knowledge to our social media projects, and his creative and marketing expertise are helping us to increase and build awareness of the Flocon offering across all of our social media platforms.
“Pete took the time to understand our requirements, and depicted our product and service messaging effectively via his creative and video production skills.
“We are keen to build our relationship with Pete and continue to produce great content in the future with Comton Media.”