Want to get more engagement on your LinkedIn posts?
‘Carousels’, also known as Document posts, generate on average 3x more engagement than typical simple text posts.
This is because every click on your post (including the clicks to navigate through the pages of your carousel) counts as “an engagement”.
So, if you can create a compelling and engaging post that encourages people to click through every page of your carousel, your post will be seen by LinkedIn as “more popular”, meaning it will be shown to more people.
Ideally, the engagement you seek should be meaningful comments or conversions to visit your site or purchase your products, but creating a carousel post that more people see can be a good result in itself.
Create your document
A Carousel or Document post is a type of post on LinkedIn that allows you to show multiple pages of a document, with one page being shown at a time and the user having the option to click through each page in a horizontally-scrolling fashion.
This type of post requires you to upload a PDF document.
However, the document doesn’t need to be a boring document full of text. In fact, we’d encourage you NOT to upload a simple text-based PDF.
The document also does not need to be normal A4 proportions. Square or 4×5 pages work particularly well.
What Carousel posts are best used for are images with text and illustrations.
At Comton Group, we are fans of The Futur and its founder Chris Do, who is exceptionally good at this style of content and features tons of great carousel posts on his LinkedIn profile and his Instagram page.
There are a number of ways to create a PDF document.
You could use a word processing tool like Microsoft Word or Google Docs, but these generally only let you set up your page in one of the standard paper formats (A4, A5, Letter etc).
You can use design tools like Canva or Adobe Express to create your designs and then export them as a PDF document. Tools like these bring the power of pre-designed templates and easy-to-use editing tools to help you to design effective and professional-looking images.
Or you can use more advanced tools like Adobe Photoshop and Adobe InDesign to create content from scratch with all of the tools and functionality that they offer.
Whatever you use, the key thing to look for is that the tool you’re using needs to be able to export your collection of pages/slides/images as a PDF document.
Upload your document
To create a Carousel post on LinkedIn, you follow the same process to ‘Start a post’ as with other types of posts.
Click to ‘Start a post’ and add your post text. Then click the ‘Add a document’ icon.
Upload your file, and LinkedIn will process each page and create your Carousel.
Take note of the comment in the dialogue box, which says “For accessibility purposes, LinkedIn members who can view your post will be able to download your document as a PDF.”
This means that whatever you upload can be downloaded by other LinkedIn users, so be sure to include attribution on your document if you wish to have the contents attributed back to you.
As with other types of LinkedIn posts, you should use relevant hashtags to highlight your post to people that are interested in the topics you’re posting about.
You can find more useful tips for creating engaging posts in our article “How to write content for social media“.
Bask in all of the engagement
Now you’ve posted your engaging series of images in LinkedIn’s Document or ‘Carousel’ format, you can sit back and watch all of the engagements flying your way.
Or you can get to work on the next post and keep building on your new-found success.
Looking for more social media tips? Check out some of our other articles, linked below.