We offer a range of services including video production, podcast production, branding strategy and marketing solutions, bringing stories to life and helping you to engage with potential and existing customers.
SERVICES
Video production
Nothing sells your business like seeing it!
So let’s make engaging video content to show your potential customers what it is that you do best.
Based in Birmingham, England, we offer end-to-end videography solutions for corporate and commercial projects.
We combine our deep understanding of the metal industry, our skills in marketing and our love of storytelling to create promotional videos that are engaging, entertaining and informative.
In a climate where having fresh new content for your social media campaigns is vital and video communications are becoming ever-more normal, using video as a medium can offer an insight into your organisation that words alone cannot provide.
We can produce professional video content for your business or organisation, to meet whatever requirement you may have.
Have you recently invested in new technology? Developed a new product? Do you want to let your customers know about a new service you’re offering? Let the world know, with a video!
Whether you would like a straightforward promotional video to showcase your business, a ‘news report’-style interview with you or a member of your team to add a personal touch, or a custom ‘explainer’ video to describe a technical matter in a visual way, we have the capability to produce whatever visual content you need.
Introduce your customers to new products, services, locations, people or ideas.
Deliver news and tell the market what’s happening with your business.
Animate complicated processes or simplify big ideas.
Create training videos that engage your staff and simplify onboarding and upskilling.
SERVICES
Marketing campaigns
We will work with you to generate more leads by creating websites, articles and media that communicate, attract and convince potential customers that what you offer is of value to them.
We are experts in digital marketing, and use our web design and social media skills to deliver and maintain a strong online presence, build brand awareness, drive traffic and increase sales for companies across the full range of metal and engineering sectors.
When most people want to find out about a product or service, their first port of call is a search engine. What they find from their search shapes their image of your business and influences their decision to purchase your product or service.
When someone searches for something that is related to your business, you want your website to be on the top search results and be easily found by the consumer. Search Engine Optimization (SEO) can help you with this.
Beyond the speed and security of your website, the principle factor in determining whether your website features highly in search results is the quality of the content and how useful it is to visitors.
We offer a range of website development, article writing, social media strategy, email marketing, search engine marketing and advertising solutions, and will work with you to develop a strategy suitable for your purpose.
Did you know?
We publish The Metal Magazine, a FREE independent digital publication for the metal and engineering sectors.
- Maintain a strong online presence
- Build brand awareness
- Drive traffic to your site
- Increase sales
We offer comprehensive marketing solutions that are affordable, lay the groundwork for success and are able to grow with your company.
We will help you get an edge over your competitors, bring in quality traffic and maximise conversions, all while providing the support and guidance you need to stay ahead.
SERVICES
Brand strategy
Define your brand and ensure that every one of your customer touch points work harmoniously together towards the same goal.
A ‘brand’ is a difficult concept to define, yet it is what makes you distinct from your competition. It is more than just your logo. It is the cumulative effect of all of the ways that you portray your company.
The visual language that you use to convey your marketing messages is often even more important than the message itself.
Your website, social media posts, logo design, vehicle branding, email communications and the quality of your product or service are all outward representations of your company, and it is essential that you give a clear, consistent message to your clients and potential customers.
If you removed your company logo from your website and advertising, would your customers still recognise it as being ‘you’?
Whether you need help with developing your mission statement, designing the customer journey through your website, improving your ‘style’ and how you’d like to be perceived, or advice about your social media strategy, we will work with you to tap into what makes you different from your competition and develop your brand’s messaging.
SERVICES
Advertising
Did you know?
We produce a podcast called The Metal Guys Talk Business, where Pete & Mike share news and talk to influential people from across the metal and engineering sectors.
Promote your company through video, audio and graphic adverts, as well as pay-per-click advertising through Google Ads, YouTube Ads, Facebook Ads, Instagram Ads, Amazon Ads and more.
Our Marketing solutions utilise a variety of techniques for increasing inbound enquiries, but there are other avenues for attracting customers, and under certain circumstances it may be beneficial to utilise paid advertising services.
We want to ensure that you get maximum return on your investment, though, and will always advocate caution before jumping into potentially costly ventures with complicated paid advertising platforms.
Our team have undergone training in navigating the complex Google Ads and Facebook Ads systems, and utilise a well-refined systematic approach to launching, analysing, optimising and scaling your campaigns, while protecting you from wasting money on low-return or irrelevant searches.
We also utilise tools such as HubSpot and Lead Forensics to link your sales and marketing activities together, enabling you to identify leads, monitor the buyer’s journey, analyse the success of advertising campaigns and save time with automation.
Check out our case studies
Now that you’ve heard all about what we do,
take a look at some of the work we’ve done for
people just like you.
Ready to get started?
Contact us to discuss your project.
We can’t wait to hear from you.